Seasonal planning

Be stocked before the busy season starts

A recent average always lags behind a peak. Posto builds Black Friday and the holiday peak into every recommendation and follows each product's trend, so your orders rise before demand does.

See the 2027 seasonal buying calendarStart 30 days free

Why peaks catch stores out

You order for the weeks ahead using the weeks behind. In October, your recent sales say nothing about Black Friday, so an order sized on them comes up short just when it matters most.

The opposite happens in January. Last month's rush makes demand look bigger than it is, and you're left holding stock. Getting both right means planning for the season you're ordering into.

Black Friday 2026 is November 27. With a long lead time, the time to order is now.

What Posto plans for

Built in
  • Black Friday and Cyber Monday
  • The holiday peak
  • Each product's recent trend
Events apply to the exact days they fall on, so an order that covers late November rises and one that covers January doesn't.
You can adjust
  • How big each event is
  • Which products ignore events
Raise or lower each event's lift, turn one off, or exclude products that don't spike.

How Posto gets ahead of a peak

1

Learn your normal

Posto takes last year's event days out of your history first, so one big Black Friday doesn't inflate your everyday average.

2

Look at the window ahead

For each product, it projects demand over your supplier's lead time and the days of cover you want, along the product's recent trend, applying any events that fall in that window.

3

Order earlier and bigger

When a peak falls in that window, the reorder point and order quantity rise to match. Products affected show a Seasonal badge, with the details in the breakdown.

Defaults: 3 times normal demand for Black Friday weekend, and 1.6 times for the holiday peak.Big one-off orders are capped so they don't distort a month.With little history, Posto leans toward no seasonality rather than guessing.

Ready for this year's peak

Black Friday and the holiday peak are built in from the day you install, so your first recommendations already plan for them. Set your suppliers' lead times so the timing comes out right.

Plan the whole yearOur 2027 buying calendar lists order-by moments from Lunar New Year to holiday gifting, with a simple way to plan each one.Start 30 days free

What you get

Peaks built inBlack Friday, Cyber Monday, and the holiday peak, from day one.
Tuned to your storeRaise or lower each event's lift, or tell products that don't spike to ignore it.
No double countingLast year's event days are kept out of your everyday average.
Trend includedGrowing and slowing products are projected forward, within sensible limits.
Any Shopify planWorks on every Shopify plan, Basic included. No Plus or POS Pro needed.

Questions about seasonal planning

Do I need a year of history for seasonality?+

Not for the built-in events: Black Friday and the holiday peak apply from day one. Learning your store's own month-by-month pattern takes about a year of history, and Shopify lets Posto read about the last 60 days of orders. For other peaks, raise the days of cover on the products that spike a few weeks before you order.

Can I change how big Black Friday is?+

Yes. Each built-in event's lift can be raised, lowered, or turned off for your store, and you can tell individual products to ignore events.

My busy season isn't Black Friday. Does Posto still help?+

Yes, with a little setup. Posto follows each product's recent trend, but about 60 days of orders isn't enough to learn a once-a-year peak like summer or back to school. Raise the days of cover on the products that spike a few weeks before you order, and turn off the built-in events if they don't apply.

What about supplier holidays, like Lunar New Year?+

Set a longer lead time on the products you buy from that supplier to cover the closure while it applies, and Posto sizes those orders to match. A product's own lead time always wins. Our Lunar New Year guide explains how much extra time to allow.

Stop guessing your next reorder

Install Posto, bring your suppliers and costs over, and send your first purchase order. 30 days free, everything unlocked, no payment details.

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