For seasonal and gifting brands

When your year lives or dies in Q4

Order too little and you sell out in December. Order too much and your cash sits in a stockroom until next year. Posto sizes every order for the season you're buying into, then shows you what's left over afterwards.

Black Friday inventory checklistStart 30 days free

Why seasonal brands have it hardest

If most of your sales land between Thanksgiving and Christmas, there's no second chance. A product that sells out on December 10 can't be restocked in time, and those sales are gone.

But overbuying is just as costly. Every extra unit is cash you can't spend on next year's range. The goal isn't more stock, it's the right stock, ordered early enough.

Black Friday 2026 is November 27. Our checklist has order-by dates for common lead times.

Before and after the peak

Before
  • Orders sized for the season ahead
  • Lead times that leave room
  • Most urgent products first
Black Friday and the holiday peak are built in, and you can tune them to your store.
After
  • What you're overstocked on
  • What stopped selling
Posto's dashboard shows stock beyond what you need, valued at cost, so you can plan a sale or a smaller next order.

How Posto plans a peak season

1

Start from your normal

Last year's event days are taken out of your history first, so your everyday demand isn't inflated by one big weekend.

2

Add the season back in

Posto projects each product's demand across the lead time and the cover you want, following its recent trend, with Black Friday, Cyber Monday, and the holiday peak on top.

3

Check the leftovers

Stock built up for a peak isn't flagged as overstock. Once the peak is over, anything beyond your plan shows up, so you know what to clear.

Products with a seasonal lift show a Seasonal badge.Tell non-seasonal products to ignore holiday events.Recommendations rank by the sales you'd miss if you waited.

There's still time this year

Holiday events are built in from the day you install, so your first recommendations already plan for them. Add your suppliers' lead times so the timing comes out right, and once 3 orders from a supplier arrive, Posto measures the real one.

Plan next year nowOur 2027 buying calendar covers every order-by moment, from Valentine's Day and Mother's Day to holiday gifting.Start 30 days free

What you get

Peaks built inBlack Friday, Cyber Monday, and the holiday peak, from day one.
Peaks tuned to your storeRaise or lower each holiday event to match your own history, or switch it off for products that don't spike.
No January hangoverHoliday days stay out of your everyday average, so December's rush doesn't inflate January's orders.
Overstock, at costSee exactly how much extra stock you're holding, and what it cost you.
Any Shopify planWorks on every Shopify plan, Basic included. No Plus or POS Pro needed.

Questions from seasonal brands

Will Posto tell me to order too much for the holidays?+

The built-in lifts are deliberately modest starting points: 3 times normal demand for Black Friday weekend and 1.6 times for the holiday peak. Raise or lower them to match your own history, and the breakdown shows exactly how each one affects the order.

My peak is Mother's Day, not December. Does Posto still help?+

Partly. Black Friday and the holiday peak are built in, but Posto can read about the last 60 days of orders from Shopify, which isn't enough to learn a once-a-year spring peak on its own. For a peak like Mother's Day, raise the days of cover on the products that spike a few weeks before you order, and the breakdown shows the effect.

What happens to my forecast in January?+

Holiday event days are kept out of your everyday average, so January's recommendations aren't inflated by December's rush.

Can I see what I'm overstocked on?+

Yes. Posto's dashboard groups products into out of stock, reorder now, no recent sales, overstocked, and healthy, with the extra stock valued at what you paid for it.

Stop guessing your next reorder

Install Posto, bring your suppliers and costs over, and send your first purchase order. 30 days free, everything unlocked, no payment details.

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