Glossary

Sell-through rate

The share of stock you received that you sold over a set period, as a percentage.

Sell-through rate = units sold ÷ units received × 100

If you received 200 units this month and sold 150, your sell-through rate is 75%. A high rate means stock is moving. A low rate on a product you reorder often is a sign you're ordering too much of it.

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